During the NBA draft, Footlocker and Under Armor released a series of commercials featuring the Denver Nuggets lottery pick, Emmanuel Mudiay.
The theme of the spots is, “things change after the draft.” To illustrate the point, the commercials feature Mudiay doing things like; offering his mother a gift before the draft, an edible fruit arrangement and after, keys to a new home. Another spot featured him taking a phone call and referring to his brother as his branding consultant and head of business development after the draft.
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