Bruno Mars performance at the Super Bowl over the weekend is already paying off. First, the broadcast was the most watched EVER, nabbing 110 million viewers. Word is that ticket sales to see the 28-year old performer have increased after the 12-minute performance. But how much was he paid for the mini concert?
Nothing. The NFL doesn’t pay for any Super Bowl half time show performance.
Brands pay $3 million to $4 million for 30 seconds of exposure during the broadcast, I’m Bruno’s label wouldn’t mind footing the bill for the performance for the trade off in exposure.
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