Guess how much Bruno Mars was paid for his Super Bowl halftime performance?

Bruno Mars performance at the Super Bowl over the weekend is already paying off. First, the broadcast was the most watched EVER, nabbing 110 million viewers. Word is that ticket sales to see the 28-year old performer have increased after the 12-minute performance. But how much was he paid for the mini concert?

Nothing. The NFL doesn’t pay for any Super Bowl half time show performance.

“We just got that phone call and they started scoping me out,” 28-year-old “Grenade” singer Mars told Forbes of how he got the coveted gig. “They were coming to my shows and they popped the question. It’s one of those things where I feel like it’s early on in my career, but … it’s definitely something on a bucket list. It’s the biggest stage ever. It’s something you’re not gonna say no to.”

It’s not something a musician says no to, despite not getting paid.  ”We do not pay,” NFL spokesperson Brian McCarthy told Forbes last year. “We cover all expenses associated with the performance.”

The accompanying expenses, however, can add up.  Travel, lodging, setup, fees for backup dancers and musicians, pyrotechnics, glam squads, etc., can all balloon to millions of dollars.

Brands pay $3 million to $4 million for 30 seconds of exposure during the broadcast, I’m Bruno’s label wouldn’t mind footing the bill for the performance for the trade off in exposure.