LeBron James Will Be The New Global Brand Ambassador For Audemars Piguet

“Business” LeBron has been extremely active as of late. Just last week,  we received word that LeBron purchased a stake of Liverpool FC and the launch of his internet cartoon series, now his next venture involves the classic watch brand, Audemars Piguet.

Saturday night at SOHO beach it was announced that the two-time NBA MVP will be the new global brand ambassador for the company.

In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a very special limited-edition watch.  LeBron has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities. This partnership is another chapter in Audemars Piguet’s long-standing tradition of philanthropy.

In addition to LeBron and his gal pal Savanna, Saturday night’s event was also attended by; Philippe Merk, CEO of Audemars Piguet and Francois-Henry Bennahmias , President, Miami Heat teammates, Chris Bosh and Juwan Howard with their significant others, Maverick Carter and former New York Mets Mike Piazza. Check the photos below:

curtsy to World Red Eye for the photos.