LeBron James Tops U.S. Signature Shoe with $340 Million In Sales


  Part of the holy grail for professional athletes in addition to a championship, is being awarded their own signature shoe. Lebron James, Kevin Durant, Derrick Rose and more all have shoes out in the market. But whose shoe is making the most impact with consumers?

Serena Williams Returns to Indian Wells After 14 Years


After 14 years, Serena Williams has returned to the Indian Wells tennis tournament. Serena won the title there in 2001. But during her final match against Kim Clijsters, Serena was rained on with boos from the crowd. That’s part of competition, but not typically in tennis.

Photographer suing Nike over Jordan jumpman logo


The Jordan brand  jumpman logo is one of the most iconic pieces in sports marketing history. Now the photographer who shot the photo that became the inspiration for it is suing Nike, claiming they didn’t have the rights to use it.

Nike wants NFL athletes to stop customizing cleats or lose endorsement deal


The whole reason a company like Nike signs players up to endorsement deals is to get more exposure for their product. Then, consumers will go purchase them, up goes their profits. This season we’ve seen an uptick in customized cleats on the NFL gridiron. While we as fans love seeing what the players will rock […]

Skip Bayless says Kobe rape accusation gave him “edge” with consumers [video]


ESPN’s “First Take” has conversations about sports that people have when they’re with their friends. At times, some of the discussion can be uncomfortable, thought provoking, or just out right ridiculous. On Monday’s episode, a conversation took place regarding the recent endorsement deal between MeUndies and Cowboys rb Joseph Randle. The company gave Randle the […]

Kevin Durant Staying With Nike


Looks as if Under Armour will have to find another NBA player to be the face of the brand. Nike has countered the offer presented by UA, and KD will stay with the brand.

Will Nike Match Under Armour’s $265 Million Offer To Kevin Durant?


Roc Nation Sports has reportedly alerted Nike that Under Armour has presented a deal for Kevin Durant worth between $265 million and $285 million over 10 years, sources told ESPN.com.

The Assist: LeBron James Reps “Money Manziel” [Photo]


Lebron James is putting on for Johnny Manziel. King James showed off a “Money Manziel” Nike t-shirt. Both are signed with Nike and Johnny Football also signed with Lebron’s BFF Maverick Carter’s LRMR marketing company.