Tweet With Kanye West recently signing a $10 million deal with Adidas, and the Jordan brand signing Drake, rappers signing deals with athletic brands is a big topic. On a recent appearance on ESPN’s “Sports Nation,” 2 Chainz said he believes rappers can push product better than the actual athletes to fuel sales. His reasoning? […]
Tweet Kanye West has used his Yeezus tour platform to express his frustration with the fashion industry he feels won’t let him in. Never scared to call out names, Nike CEO Mark Parker is the latest to receive the brunt of Ye’s displeasure. Earlier this week in several interviews, West announced that he was forming […]
Tweet Former Celtic Jason Collins recently came out to the world. His former college roommate, Congressman Joe Kennedy participated in Boston’s 43rd annual Pride parade on Saturday, June 8th. Rocking a Nike hashtaged rainbow shirt with the statement, #Be True emblazoned across the front, Nike has launched the campaign to celebrate the achievements of the New […]
Tweet The Phoenix Mercury’s Brittney Griner signed an endorsement deal with Nike and is their first openly gay athlete signing . As part of that deal, Brittney isn’t interested in obtaining the clothing they have for women. The WNBA’s number one pick will instead create her own androgynous lane rocking menswear.