“If there is a situation where I can look at myself in the mirror and say they don’t have my best intentions, they don’t have the right attitude about taking care of people,” Curry said. “If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am. So that’s a decision I will make every single day when I wake up. If something is not in line with what I’m about, then, yeah, I definitely need to take a stance in that respect.”
Meanwhile, Atlanta Hawks guard Kent Bazemore – reportedly the guy who convinced Steph to take a shot with UA – is onboard with Plank’s vision.
“That’s kind of what my thoughts were when he won the presidency,” Bazemore said. “Have a businessman in office, because that’s the way the world’s trending. Even in the NBA, there’s more business and entrepreneurship in athletics these days. And I’m living proof you take care of your brand, good things happen to you … We’ve been living some stuff that’s been written for 200-300 years. The world has changed. The world has gotten a little smarter. It’s good that we have somebody that’s hip in that aspect to try to change it.”
Misty Copeland is also signed to UA, she posted the following message to her Instagram account:
I have always appreciated the great support and platform that Under Armour has given me to represent my community, gender, and career on the world stage. However, I strongly disagree with Kevin Plank's recent comments in support of Trump as recently reported. Those of you who have supported and followed my career know that the one topic I've never backed away from speaking openly about is the importance of diversity and inclusion. It is imperative to me that my partners and sponsors share this belief. I have spoken at length with Kevin privately about the matter, but as someone who takes my responsibility as a role model very seriously, it is important to me that he, and UA, take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves.