The NBA loves a good marketing campaign. With one of their highlight showcases taking place next week, the NBA All-Star game, adding Jeremy Lin to the mix was almost guaranteed.

The NBA would like to add Lin to the Haier Shooting Stars competition. That’s the event that kicks off All-Star Saturday night and has one current player, a WNBA player, a TNT personality and a throwback player on one team and they shoot from various spots on the court.

Do you watch that?

Yeah… I guess. It’s a feel good story in the NBA’s biggest market but is it too late to ask everyone to slow down? I hope everyone will continue to be supportive when the inevitable happens and Lin has an off game.